Mission & Goals

The American Association for Public Opinion Research (AAPOR) is a professional organization dedicated to advancing the science and practice of survey and opinion research to give people a voice in the decisions that affect their daily lives. 

We strive to:

• Educate policy makers, the media and the public at large to help them make better use of surveys and survey findings;
• Educate practitioners on new developments affecting our field;
• Advocate the highest standards of ethical conduct for survey and opinion research;
• Encourage and disseminate research and innovations that improve our methods;
• Encourage and disseminate systematic analyses of public opinion on the major issues of the day;
• Promote best practices in collecting, analyzing, and interpreting survey data;
• Provide opportunities for our members to exchange views and promote the values of our organization; and
• Act as an advocate for survey and opinion research and its practitioners.

Amended: December 2013