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The leading association
of public opinion and
survey research professionals
American Association for Public Opinion Research


These reports were commissioned by the AAPOR Executive Council as a service to the profession. The reports were reviewed and accepted by AAPOR Executive Council. The opinions expressed in these reports are those of the author(s) and do not necessarily reflect the views of the AAPOR Executive Council. The authors, who retain the copyright to these reports, grant AAPOR a non-exclusive perpetual license to the version on the AAPOR website and the right to link to any published versions. 

2020 Pre-Election Polling: An Evaluation of the 2020 General Election Polls
Released July 19, 2021 | Download the Exeutive Summary | Download the Full Report 

AAPOR/WAPOR Task Force Report on Quality in Comparative Surveys
Released June 9, 2021 | Download the PDF

2020 Pre-Election Polls: Performance of the Polls in the Democratic Primaries
Released October 12, 2020 | Download the PDF

Falsification in Surveys
Released September 28, 2020 | Download the PDF

Transitions from Telephone Surveys to Self-Administered and Mixed-Mode Surveys
Released October 23, 2019 | Download the Summary | Download the Full Report 

Spam Flagging and Call Blocking and Its Impact on Survey Research
Released February 12, 2018 | Download the PDF

An Evaluation of 2016 Election Polls in the U.S.
Released May 4, 2017 | Download the PDF | Watch the Press Conference Video

The Future Of U.S. General Population Telephone Survey Research
Released April 25, 2017 | Download the PDF

Evaluating Survey Quality in Today's Complex Environment 
Released June 23, 2016 | Download the PDF

Task Force Report on Address-based Sampling
Released January 12, 2016 | Download the PDF

Task Force Report on Big Data
Released February 12, 2015 | Download the PDF

Current Knowledge and Considerations Regarding Survey Refusals
Released September 8, 2014 | Download the PDF

Social Media and Public Opinion Research
Released May 30, 2014 | Download the PDF

Mobile Technologies for Conducting, Augmenting and Potentially Replacing Surveys
Released May 12, 2014 | Download the PDF

Polling and Democracy
Released September 2, 2013 I Download the PDF

Non-Probability Sampling
Released June 22, 2013 | Download the PDF

2010 Cell Phone Task Force Report
Released October 28, 2010 | Download the PDF

Opt In Online Panel Task Force Report
Released June 2010 | Download the PDF

Report to the AAPOR Standards Committeee on the Status of Human Subjects Protection Training Requirements
Released May 16, 2009 | Download the PDF

An Evaluation of the Methodology of the 2008 Pre-Election Primary Polls
Released March 30, 2009 | Download the PDF 

2008 Cell Phone Task Force Report
Released April, 2008 | Download the PDF

Pre-Election Polling in New Hampshire: What Went Wrong?
Released January 1, 2008