What is a "Push" Poll?

AAPOR defines a "push poll" as a form of negative campaigning that is disguised as a political poll. “Push polls” are actually political telemarketing -- telephone calls disguised as research that aim to persuade large numbers of voters and affect election outcomes, rather than measure opinions.

• AAPOR Statement on So-Called "Push" Polls
• AAPOR Press Release Provides Clarification on "Push Poll" Issue
• AAPOR President's Blog Post on Push Polls vs. Message Testing
• Stuart Rothenberg on Push Polls